Hands On Site Selling
at
The Beverly Hills Hotel

By Ken Evoy, M.D.

Introduction

Well, the family and I have just returned from vacation. Stayed at the wonderful, legendary Beverly Hills Hotel. Hey, you may have even seen us on CNN's "ShowBiz Today" (September 2, 1999).  We were the ones in the pool!

OK, why would you want to see my daughters and me in a pool, even if it is the BHH pool, right?  So let's get to the point. :-)

Every now and then I receive an e-mail that goes like this...

"Hey, your Make Your Site SELL! (MYSS!) approach might work for people selling stuff to the average Joe (or Josephine!).  But what about..."

And then they go on to explain why the MYSS! process won't work for their target market, or their product, or their service, or whatever.

They're wrong, of course.  The principles outlined in MYSS! are universal.  It doesn't matter *what* you're selling or *who* you are selling to...

... it's just a matter of *ADAPTING* the MYSS! principles.

As an example, let's take a look at how a world-class hotel could sell to its target, i.e. the most affluent of world travelers.  I say "could" because they are not doing it well right now.

Here's their story...

Next: Fundamentals >

The Make Your Site SELL! process works for any site, not just the Beverly Hills Hotel. Click here to make your site really sell your product or service. While you're there, subscribe to SITE-SELL! ("The World's Most USABLE E-commerce E-zine") for more great articles like this one, at no cost to you. And... Please accept our "Special Invitation" to get Ken to personally analyze your own Web site, free, like you've just read here.