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REAL  SUCCESS  with  REALNAMES

Real Success
with
RealNames

The Definitive Article on
Getting Your Money's Worth from RealNames

Picture of Ken Evoy
By Ken Evoy, M.D.

From Sales from the EDGE
"Pushing the Web Sales Envelope"

RealNames
http://realnames.com/

RealNames is an interesting beast. On the surface, it all seems straightforward. However, all is not as it would seem. Let's see...

1) What RealNames Says It Is
2) What RealNames Really Is
3) What RealNames May Become
4) How to Get the Most for Your Money
5) The Bottom Line -- the Long Term

What RealNames Says It Is

Let's say you're thinking about buying a shiny new Ford Mustang this spring (we think about spring early, way up here in Montreal!). What do you do? Well, one way or another, sooner or later, you'll eventually stumble your way onto the correct URL within one of Ford's sites...

http://www.fordvehicles.com/vehiclehome12.html

You think about this for a second and you say...

"That really took way too long to find the Mustang page. There must be a better way."

Then you think... "I should be able to type 'Ford Mustang' into my browser and just get to the right page."

That's what RealNames does. And they charge Ford $100 for the privilege of registering "Ford Mustang.."

... and another $100 for "Ford Explorer"...

... and another $100 for every other make that Ford wants to register...

and even another $100 for "Ford" and "Ford cars."

Hmmm... this could be a very profitable idea for RealNames. But what about for us?

Next: What RealNames Really Is... >

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"Real Success with RealNames" Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
© copyright 1999, 2000 GoodBytes Information Products Inc.
Used by CdotC Technologies with permission

 

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