Real Success
with
RealNames

What RealNames Really Is

Basically, RealNames replaces the URL with straight English (or any other language, for that matter!). If that's all it was, RealNames would be of absolutely zero use to you and me. Why?

Because no one knows that we exist!

For most of us, RealNames would be useless if it only allowed us to buy our own company name or product name. Why?

Because the world generally does NOT know our names. As explained in MYSS!, potential customers find us in search engines or directories by looking up benefits, or features, or kinds of products, etc.

For example... when I review the log files of my first site (PennyGold), here's what I see --> almost no one finds us by looking up "PennyGold" in a search engine. They find us by looking up "penny stocks" and other keywords that...

relate to the subject matter of that site.

After all, if someone knew that PennyGold existed, they'd already know the URL or have it bookmarked (yes, I can think of exceptions, but they are extremely rare).

An example... I registered "Penny Gold Penny Stocks" as a RealNames some time back.

Go to this RealNames query page...

http://navigation.us.realnames.com/resolver.dll?realname=

Enter "penny gold penny stocks" and hit "Go". Since this is an exact match for my "Penny Gold Penny Stocks" RealName (hit "Lookup" button to verify this), you'll go directly to my PennyGold site.

"Big deal," right? Right. So far, so boring. Like I said, not many people look for PennyGold by entering our name, let alone by entering "Penny Gold Penny Stocks."

So let's get to what RealNames really is, and what it does for us...

Try another search at the RealNames URL, this time for "penny stocks" (without quotes). You'll find PennyGold and some other listings. Here's the PG listing...

--------------------------------
Penny Gold Penny Stocks RN – 

Serious penny stocks software shows you
how to succeed in this profitable investment
arena... AND gives you all the tools to DO IT.
--------------------------------

If "that's all there is," this would still be a waste of $100. Why?...

Because not many people actually go to the RealNames site and use it as a search engine. RealNames, by itself, could not generate enough traffic to make it worthwhile. But here's where it gets interesting...

RealNames has several Search Engine partners. Let's try one of them. Go to AltaVista and search for "penny stocks"...

http://www.altavista.com/

Look just above the Page 1, #1 listing, where it says...

"Penny stocks - Click here for a list of Internet Keywords related to penny stocks."

Click on that link. You'll see the same RealNames listing of results that you just did via the RealNames query page.

Why is this so good? Hey, it gives us a presence right at the top of the search results for AltaVista. No fuss, no muss -- PG is there!

Up until just recently, PennyGold was also listed directly on Page 1, #1 of AltaVista's search results page. With the recent AV shakeup, it's fallen out of bed -- sooner or later, it will find its way back in.

Even when PG was listed on Page 1, #1 at AV for "penny stocks," RealNames sent me 50 visitors per week. This means that it sent us 2600 visitors in a year. Since we pay $100 per year, that works out to 3.8 cents per visitor. And what kind of Return On Investment did PG get?...

At a price of CAD$1,000 (US$670) and with PennyGold's Conversion Rate of about 0.5% at this price, that $100 investment in RealNames generated 13 orders = US$8710 (I suspect that we actually convert a higher % of RealName visitors -- that's because MYSS! has sent a lot of "non-targeted" traffic to PennyGold, which reduces our CR somewhat.)

And don't forget... if PG were still for sale, my "Penny Gold Penny Stocks" RealName would now be even more valuable to me, since PG has been shuffled off the Page 1, #1 result at AltaVista.

Here's the bottom line...

You may not feel like doing the work required to get listed on page 1 of a Search Engine results. And even if you do -- you won't ALWAYS get that Page 1 listing -- you may get it for a few months, then get bumped, and then get back on later.

Buying the "Penny Gold Penny Stocks" RealName was a way for me to get a GUARANTEED presence on AltaVista for "penny stocks." This generated targeted traffic at a reasonable price. And that, dear reader, is what RealNames really is...

A way for you and I to get a high listing for important keywords that we'd like Web surfers to search upon... all at a reasonable price.

Next: What RealNames May Become... >

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