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Real Success
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• Introduction
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How to Get the Most for Your Money
It costs US$100 to buy a RealName (or what RealName calls an "Internet Keyword"). Actually, you don't really "buy" your "Internet Keyword" (we'll call it a RealName from here on in). You subscribe to it. Because you have to pay this $100 each year.That's a different payment model from GoTo.com. GoTo.com charges you "per-click" to your site and you decide how much to pay for each click by bidding.
So with GoTo.com, you could (and should) literally bid for hundreds of keywords ("how to" next issue). And you should write your Title and Description so that only your target market clicks (since each click costs). So if no one uses them and clicks to your site, you don't get charged. No problem.
But RealNames does not guarantee even a single click for your money -- if no one uses your RealName, you're out $100. So you have to focus on words that will generate you a good return for your $100 (at least triple to make it worth your time and effort.
Your mission, should you choose to accept it, is to get your money's worth!
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Actually, RealNames includes up to 30,000 RealName-driven visits per year for your $100. After that, they negotiate a price-per-click rate with you. But don't worry -- no matter how well you do this, you're unlikely to generate 30,000 visits from a single RealName, unless you're Yahoo!
So your mission is actually to get as close to 30,000 visits as possible! |
As we've seen, RealNames is a great way to jump to the top of the search results page for AltaVista (other SE partners are of much less value, if any), without having to spend any time "working the SEs" Of course, you will have to spend some time brainstorming, picking and then "creatively building" the right RealNames that will pay in spades.
Let's start...
> STEP 1 Brainstorm a list of POTENTIAL keywords.
> STEP 2 Check popularity at GoTo.com
> STEP 3 Check desirability versus dilution ... GoTo.com, AltaVista, RealNames
> STEP 4 Pick "Best Value" Words and Group Them
> STEP 5 Write Your Description and Choose the Destination URL
> STEP 6 Buy or Fly: Negotiate Your RealName with a RealNames Inspector
> STEP 7 Happy? Do it all over again!
| Next: Brainstorm a list of POTENTIAL Keywords > |
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The Make Your Site SELL! book puts you on the cutting edge of selling on the
Web. Our "MYSS!-owners-only" Sales from the EDGE e-zine keeps you there. Right now, we include a lifetime subscription to the EDGE free when you purchase MYSS!.
Most "latest and greatest" Net developments simply waste our time. Today's "hot new technology" is tomorrow's "whatever happened to... ?" Occasionally, though, something comes along that sticks. When that happens, we publish The EDGE, which explains how you can best take advantage of it. Click here to make your site really sell your product or service. |
"Real Success with RealNames" Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
© copyright 1999, 2000 GoodBytes Information Products Inc.
Used by CdotC Technologies with permission
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