Real Success
with
RealNames

STEP 1 : Brainstorm a list of POTENTIAL keywords.

Let's use PennyGold as an example to show you how to develop a RealName. We already know that we're *not* going to buy "PennyGold" as our RealName, right? Remember, no one looks for PG by entering "PennyGold"!

So we'll add some additional keywords to "PennyGold." Time for a little brainstorming...

The rationale for developing keywords for RealNames is the same as always -- pick words that your target market would use to find you. First, read Chapters 3.3 and 3.4 in MYSS!, which discuss generating and working with keywords. Please do this if you are at all shaky on the concept of "keywords."

Now visit JimTools KEYWORD RESEARCH TOOL...

http://jimtools.com/keywords/

This is a slick little keyword-generator. It searches the major search engines for your keywords, then examines the meta tags and page contents of the top rated pages to develop a list of words that those sites consider important.

For example, let's suppose that I want to sell software about penny mining stocks. I'll enter "penny stocks" and ask for "A Handful" of keyword suggestions (leave the "1-word suggestions" option at the "no" default)...

When the list comes back, I copy-and-paste it into a text editor.

I can repeat this with different keywords (related to penny mining stocks software) that I have thought of, and also for words that the JimTool returns! After I'm done, I weed out the stuff that makes no sense or seems too obscure. This is what's left...

gold investing gold stocks junior mining mining companies mining stocks oil and gas penny stocks microcap nasdaq otc bb

 

And we'll use a second URL to do a little more brainstorming...

http://inventory.go2.com/inventory/Search_Suggestion.jhtml

This is the GoTo.com Suggestion Tool. We discussed it in MYSS!.

We'll use it here to brainstorm up a list of words/phrases that have "stock" in it.

Enter the word stocks and hit "Find it." This will give you a list of all searches that were done in the preceding month that contained the word "stocks" (or "stock") in them, and also how many times each phrase was requested.

Here's what "stock" turns up... (GoTo does not differentiate "stock" from "stocks" so the following list includes both in its totals.)

67547 50056 20646 4550 4125 3824 3160 2721 2667 2321 2144 2074 1955 1752 1643 1482 1136 1128 1120 1073 1023 1006 953 910 870 855 807 786 784 738 734 728 704 666 600 583 551 536 519 517 506 493 493 437 421 <SNIP>

stock stock quote stock market stock broker new york stock exchange toronto stock exchange stock split penny stock stock price stock exchange stock photography stock market quote alberta stock exchange stock photo stock option stock market news stock ticker free stock quote london stock exchange vancouver stock exchange stock trading stock market tip stock chart online stock trading stock market game real time stock quote stock image stock pick australian stock exchange ups stock stock car racing stock research stock tip cyprus stock exchange yahoo stock quote yahoo finance stock quote internet stock stock report hot stock american stock exchange stock symbol free stock stock market crash stock analysis canadian stock

 

You can repeat this for other general keywords related to your product. In this example, we'd do a "GoTo Suggestions" for "gold" and "mining."

For "gold" (after removing all the pokemon stuff!)...

6286 1352 1194 1001 841 691 683 671 <SNIP>

gold gold price gold coin gold rush gold jewelry gold mining private gold california gold rush

 

For "mining"...

1556 691 561 558 258 <SNIP>

mining gold mining coal mining mining company mining co

 

For "investment"...

13655 4087 1356 1142 746 674 637

investment fidelity investment investment club putnam investment investment banking investment bank investment advice

 

OK, now let's check the popularity of the words that we brainstormed up above...

Next: Check Popularity at Goto.com >

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