Real Success
with
RealNames

STEP 4 : Pick "Best Value" Words and Group Them

Finished the keyword STEPs (1-3)? Time to build a RealName!...

RealNames can include spaces, upper and lower case and special characters like ampersands... even non-english characters! Think about plurals, spacing variations and special characters.

With all this, and my customer, in mind, here's a great RealName...

"Penny Gold Penny Stocks Book and Mining Investment Advice"

It has a lot more potential than my original choice, "Penny Gold Penny Stocks." Here's the rationale for the new RealName...

First, I split the actual trademarked term, "PennyGold," into "Penny Gold." This is probably not kosher, since the real name for my product is "PennyGold." But I do it so that searches for "gold" and "gold stocks" (and even "stocks gold" -- order is not important) will find PennyGold.

The RealNames keyword analysts are very busy -- I figure that they'll miss this subtle move. After all, they did the first time! ;-)

Second, I kept "penny stocks" together since this is a common search phrase. And it targets pretty well for my product.

Third, I added "book" -- now, anyone searching for any word combo of "book" together with "stocks" or "penny stocks" or "gold" has a shot at finding me.

Fourth, "Mining Investment Advice" -- while PennyGold does not actually offer "advice," (it teaches investors to "do it themselves) the term "Investment Advice" is far more requested than "Investment Software." And adding the word "mining" boosts the yield of this RealName even more (see above).

Just look at all the possible ways that a search could find PennyGold if I buy this RealName...

Stocks Penny Stocks Gold Stocks Investment Advice Mining Stocks Penny Stocks Book Gold Investment Stocks Investment

One important consideration before I submit my request... I review all the above phrases and decide if any company is likely to buy the straight-up, generic version.

And, yes indeed, I could easily see e*trade buying "stocks." When this happens, I will be as "you-know-whatted" as poor old Abe's Software whenever someone does a search for any of the above words/phrases with "stocks" in it. This will definitely kill its value.

If RealNames really *does* widen this "generic sale," my recommendation to entrepreneurs and small businesses would be to forget RealNames as a cost-effective way to build traffic. And to ask for a refund.

All in all, though, if I can get this RealName, I'd feel like I got my money's worth (our mission, right?). If the "investment advice" part is refused, then my RealName is totally dependent on "stocks" not being sold! Ugh.

Still, I'd probably take the chance....

Next: Write Description and Choose Destination URL >

The Make Your Site SELL! book puts you on the cutting edge of selling on the Web. Our "MYSS!-owners-only" Sales from the EDGE e-zine keeps you there. Right now, we include a lifetime subscription to the EDGE free when you purchase MYSS!. Most "latest and greatest" Net developments simply waste our time. Today's "hot new technology" is tomorrow's "whatever happened to... ?" Occasionally, though, something comes along that sticks. When that happens, we publish The EDGE, which explains how you can best take advantage of it. Click here to make your site really sell your product or service.