Real Success
with
RealNames

STEP 5 : Write Your Description and Choose the Destination URL

So far, we've put all of our effort into creating the RealName. That's because the whole "RealName" concept keys on this. I expect, however, that as more and more companies use RealNames, the description will also be important.

Why? Well, when I first bought "the Penny Gold Penny Stocks" RealName, PennyGold was one of only two listings when you searched for "penny stocks." Now there are almost 20 -- and soon there'll be more.

So your description must "get the click." It must entice the reader to click to your site. And it should contain your most important keywords, just in case this ever becomes important in the ranking algorithm. So the strategy should be the same as outlined in MYSS! for the Yahoo! description.

And here's a second strong reason to "get the click." The more clicks you do get, the higher you'll rank. RealNames gives you 1 point for every click you get, and 5 points for every exact matched entry. The more points you get, the higher you'll rank (they do these calculations every 20 days, not in real-time).

Bottom line? Plan your description as carefully as your META tags, using the same principles (see MYSS! for details).

When you buy your RealName, you'll also specify a URL to which it will point. Remember, the destination URL does not have to be your Home Page. For example, if you want to promote your e-zine, send visitors directly to the relevant page.

Next: Buy or Fly - Negotiate Your RealName... >

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