Real Success
with
RealNames

STEP 6 : Buy or Fly (Negotiate Your RealName with a RealNames Inspector)

OK, got your perfect RealName? Time to see if it's OK. You have two choices...

1) Just buy it (guess I should say "subscribe it") and see what happens. If the name is refused, you cannot get your $100 back -- it's their special "*NO* Money Back Guarantee!. But their keyword analysts will work with you to arrange a satisfactory name. Have backups ready.

Here's where to subscribe to your name...

http://realnames.com/

Just hit "SUBSCRIBE" and follow the instructions (review all their policy links for the most up-to-date info). Keyword analysts will review your application and notify you of the final approval of your RealName via email within 72 hours. If they reject it, they'll contact you and work with you to find a satisfactory alternative.

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OR
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2) Ask first. Phone 1-888-869-9946 (6am through 6pm PST) or e-mail them at names@realnames.com -- see what they say. They're easy to reach by phone (I've talked to them several times while preparing this article), and they're very helpful.

RealNames asks their keyword analysts to evaluate submissions according to one prime directive...

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"An Internet Keyword request will not be approved if the use of that Internet Keyword would be inconsistent with user expectation.

This prime directive ensures that three general criteria are applied:

• no intellectual property infringement

• no cybersquatting (the purchase of Internet Keywords with the intention of reselling them for a profit)

• no intentional misdirection of users by providing Website content which is inconsistent with the generally accepted meaning of the requested Internet Keyword."

One more thing... your RealName cannot have more than 80 characters, composed of your company or product name and no more than two keyword concepts.

Given the above restrictions...

There's a fair chance that they'll turn down my first choice...

"Penny Gold Penny Stocks Book and Mining Investment Advice"

Why? Because it contains more than two keyword concepts. Also, the "advice" part is slightly off-target.

So I have a couple of fall-back positions...

"Penny Gold Penny Stocks Book and Mining Investment Software"

Rationale: PG is both a book and software. So I could reasonably say that the name is appropriate and that there are really only two keyword concepts. Of course, it's arguable.

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OR
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"PennyGold Book about Penny Stocks and Penny Stock Software"

Rationale: The "Stocks" and "Stock" covers me for both singular and plural search. Do a search in RealName for "stock" or "gold stock" and you won't find PennyGold, although you will find PG for "penny stock."

Still can't come up with a RealName that makes them happy? Bottom line is this. If RealNames nickels and dimes you down to the point where it's not worth $100, you have two choices...

1. Forget all about it, if you have not yet bought. After all, it has to be worth the $100 and the time that you've put into this.

2. Buy just a single word, the best that they will allow, and see if it drives any sales to you.

Next: Happy? Do It All Over Again >

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