Real Success
with
RealNames

STEP 7 : Happy? Do it all over again!

Things going well? Repeat the process. Get a little adventurous! For example...

I can't really use words like "quote" and "market" and "exchange" for PennyGold, because that would be a bit misleading. Still, I could make it "un-misleading." :-)

It could be interesting to experiment with RealNames like...

"PennyGold -- Kiss Your Stock Broker Goodbye"

or

"PennyGold -- No More Stock Quotes"

Rationale for these two words... GoTo.com shows that the "quote" and "broker" frequently combine with "stocks" or "stock". And, as of this writing, few companies turns up when you search for "stock broker" on RealNames! And not too many for "stock quotes," either.

I would set up a "landing page" with specific content that is appropriate for these RealNames, so that they would not object. The content would be relevant to the RealName, would be original and valuable to the visitor, and would lead into a click to the main PennyGold Web site.

Keep experimenting. As long as RealNames gives you a chance to earn a good return on each RealName, keep using them. If they want your money but don't want to provide the benefit, read the next issue of the EDGE...

... GoTo.com!

Next: The Bottom Line >

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